Kageyama named ‘Merchandiser of the Year’

LAHAINA, Maui — The Aloha Section PGA has named Ka‘anapali Golf Resort’s Ed Kageyama as the “Merchandiser of the Year for Resort Courses.”

 A 17-year veteran of Hawai‘i’s golf industry and one of the state’s most respected golf professionals, Kageyama is being honored for his stewardship of a $2 million renovation of the clubhouse that included a complete overhaul of the Ka’anapali Golf and Resort Shop. The new layout allows for a broader mix of apparel, equipment and accessories, appealing to a wider customer base that led to an increase in merchandise sales by more than 50 percent. 

 In conjunction with the renovation, Kageyama directed the introduction of a new logo for Ka‘anapali in 2006 — one that symbolizes the floral beauty and idyllic, sweet-scented ambience of the beachside paradise.

 “Our Ka‘anapali team is humbled by this award,” says Kageyama in a release. “We work hard to provide guests with the best possible playing experiences, and having a world-class clubhouse and resort shop helps ensure that happens.”

 A key cog in Ka‘anapali’s merchandising program has been Purchasing Manager Todd Madden who was recently recognized for 20 years of membership in the Association of Golf Merchandisers. Madden is a charter member of the organization and has served as one of 10 AGM regional directors, helping develop seminars for membership.

 Kageyama — born and raised on O‘ahu — has shepherded a turnaround at Ka’anapali and further established the resort as a premier golf destination. Along with renowned golf course architect Robin Nelson, Kageyama oversaw a $13 million renovation that encompassed both the Royal and Kai courses on the resort. A fourth set of tees was added to both layouts and several holes were modified to capitalize on the panoramic views of the Pacific Ocean.