POIPU — The Grand Hyatt Kauai Resort &Spa, in collaboration with the American Cancer Society’s Relay for Life, will open the Colon Cancer Awareness Month with the 2025 Bum Run on March 1 at the Poipu Bay Golf Course.
The 8th Annual Bum Run aims to spotlight the importance of colon cancer prevention and early detection in recognition of Colon Cancer Awareness Month that is celebrated in the month of March.
Advance online registration for the Bum Run is available at the website https://www.active.com/koloa-hi/running/distance-running-races/bum-run-kauai-8th-annual-fun-run-event-fundraiser-2025. The day of registration starts at 7 a.m. with the run starting promptly at 8 a.m. Each participant will receive a Bum Run fanny pack.
The event holds deep significance for the Grand Hyatt Kauai team because the disease has touch the lives of multiple resort colleagues and their ohana. The first Bum Run was created in 2015 to support Grand Hyatt Kauai’s Diann Hartman following her diagnosis with Stage 4 Colon Cancer.
“As this year marks the 11th anniversary of my colon cancer diagnosis, the Bum Run is a reminder of hope, resilience, and the importance of community,” Hartman, the director of marketing communications at the Grand Hyatt Kauai said. “When I was diagnosed with Stage 4 colon cancer, I was living an active lifestyle, ate very healthy, and had no symptoms. My journey underscores the reality that this disease can impact anyone, but can be treated and even curable when caught early. This is why awareness is so important. Through events like these, we not only raise awareness but also inspire action to find a cure and honor those we’ve lost to this brutal disease. I’m deeply honored to stand with our team, guests, and community to continue this important mission.”
The Bum Run invites people of all skill levels to run or walk a breathtaking 2.5-mile trail through the Poipu Bay Golf Course. The trail features spanning views of the oceanfront setting and emerald mountains. Runners will take in the beautiful scenery and local wildlife, and potentially even spot breaching whales during the experience.
Following the run, participants can enjoy a post-run snack of fresh fruit, pastries and coffee. The resort will also host a silent auction featuring prizes such as island excursions, dining experiences, jewelry, and hotel packages in Maui, Waikiki, Kauai, New Mexico, and the Bahamas.
Proceeds from the Bum Run and the silent auction will benefit the American Cancer Society’s Relay for Life Kauai.
According to research release by the ACS earlier this year, the United States expects to see about 107,320 new cases of colon cancer, and 46,850 new cases of rectal cancer in 2025. In men under 50, colon cancer is the leading cause of cancer death, and it is the second leading cause of cancer death in women under 50. Studies show that if the current trend continues, colon cancer cases are projected to increase 90 percent in people under the age of 35 by 2030, making awareness and early detection vital in fighting the disease.
“The American Cancer Society is proud to partner with the Grand Hyatt Kauai to host the 8th Annual Bum Run,” said Kittrin Cade, development manager at ACS. “This event demonstrates the strength of community in fighting a devastating disease like colon cancer. Together, we’re driving awareness and supporting patients and survivors here in Hawaii.”
