Hawaiian group wins HTA contract

HONOLULU — The Hawai‘i Tourism Authority, the state agency responsible for holistically managing tourism, has awarded a new contract for a comprehensive range of brand management and visitor education services for the Hawaiian Islands in the United States market, as well as support services shared by Hawai‘i’s brand-management teams worldwide, to the Council for Native Hawaiian Advancement.

In addition to the in-market activities contracted in previous periods, this RFP included coordination, communication and promotion in Hawai‘i for initiatives produced by the community through the Destination Management Action Plans.