First Hawaiian Bank’s promotion earns over $1M for nonprofits

LIHU‘E — First Hawaiian Bank announced the results of its “Aloha for Hawai‘i” campaign, which reached its one-million-restaurant-takeout-delivery-purchase goal in just eight weeks.

This community-engagement initiative donated $1,025,000 to nonprofits across the islands working to provide COVID-19 relief, and generated $24.5 million in support for the restaurant industry.

The campaign also delivered widespread impact across the community and touched people in a variety of ways: 536,000 people received assistance; 354,000 meals were provided; and 8,700 people received health and human-services support.

Among the nonprofits that received support as part of this initiative are Hawai‘i Foodbank and Kaua‘i Independent Food Bank.

FHB customers using FHB debit cards to purchase food at various restaurants automatically generated bank donations to the above entities.