Social media helping college teams start new traditions

FILE – In this Nov. 14, 2015, file photo, Houston players sing a song in front of the student section before an NCAA college football game against Memphis in Houston. After the Cougars have finished their pregame warmups, they gather in front of the student section, lock arms and sway back and forth while engaging in a call-and-response with the students, who also are locking arms and swaying. The practice started in 2015. (AP Photo/David J. Phillip, File)

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