HONOLULU — The state of Hawai‘i and the individual Hawaiian Islands achieved high rankings among their global competitors during the first six months of 2012, according to the Hawai‘i Competitive Global Rankings released last week by Hospitality Advisors LLC. Among
HONOLULU — The state of Hawai‘i and the individual Hawaiian Islands achieved high rankings among their global competitors during the first six months of 2012, according to the Hawai‘i Competitive Global Rankings released last week by Hospitality Advisors LLC.
Among global island and sun competitive destinations, O‘ahu ranked first in hotel occupancy during the period at 84.0 percent. Maui ranked third at 74.1 percent occupancy, slightly behind Puerto Rico. Kaua‘i ranked fifth and the Big Island narrowly lost out to the Maldives for the tenth spot. Seventh ranked Bahamas achieved the highest occupancy gain during the period, with an 8.9 percentage point increase over the same period last year.
All four of the main Hawaiian Islands ranked in the top ten for highest average daily rate (“ADR”) during the first six months of 2012.
In room revenue per available room (“RevPAR”) Maui was in second place at $194.54. O‘ahu, Kaua‘i and the Big Island also placed in the top ten.
In comparison with selected major competitive country and regional destinations, Hawai‘i ranked second in occupancy, ADR and RevPAR.
Singapore earned the highest ADR among the competitive set of international destinations at $235.45, followed by Hawai‘i’s $201.32 ADR.
Each of the top ADR international destinations achieved ADR gains during the first half of the year, with South Korea’s 10.7 percent increase leading the way. With the highest occupancy and ADR, Singapore also topped the list for RevPAR at $197.84, followed by Hawai‘i with $155.22.
“The hospitality industry is currently in the midst of a global recovery following the unprecedented economic downturn with most of Hawai‘i’s competitive island and sun destinations recording healthy gains in occupancy and average daily rates through the first half of the year,” said Joseph Toy, president and CEO of Hospitality Advisors LLC.
“Despite the challenging past three years, Hawai‘i was able to maintain its strong positioning during the recovery cycle against its global competitors,” Toy added. “We expect that the recovery will carry well into 2013.”
