Some commercial sponsorships of education-oriented projects are thinly disguised promotional opportunities motivated mainly by self-interest. But McDonald’s and Meadow Gold Dairies clearly have their hearts in the right places in connection with the “A T-rex named Sue” exhibit at Bishop
Some commercial sponsorships of education-oriented projects are thinly
disguised promotional opportunities motivated mainly by self-interest. But
McDonald’s and Meadow Gold Dairies clearly have their hearts in the right
places in connection with the “A T-rex named Sue” exhibit at Bishop Museum on
Oahu that Kaua’i schoolchildren got a taste of this week.The fast-food
and dairy product companies are working with the state Department of Education
to make the exhibit a learning tool for Hawaiian students. And Sue Hendrickson,
a paleontologist who is the namesake of the remarkably complete Tyrannosaurus
rex skeleton she discovered in 1990 in South Dakota, demonstrated the
businesses’ level of commitment during a McDonald’s-sponsored personal
appearance at Kapa’a Elementary School on Thursday.
Hendrickson and an
associate, showing patience and a genuine affinity for education, shared their
knowledge with eager young minds during a closed-circuit video telecast to the
students. The shining eyes of children who got to meet and listen to the
dinosaur experts was proof that “Sue” is no mere advertising
vehicle.
McDonald’s and Meadow Gold can be proud.
